Content Partner Spotlight: Asthma and Allergy Foundation of America (AAFA)

Living with asthma and allergies isn't easy. Between doctor visits, people often turn to WebMD, Reddit, or other online forums to figure out how to keep symptoms in check. They search for answers to everyday questions like:

• How can I tell if my symptoms are asthma, allergies, or a cold?
• How can I reduce my exposure to asthma or allergy triggers at home?
• What are the signs and symptoms of an asthma attack?

For guidance grounded in science, we work with the Asthma and Allergy Foundation of America (AAFA). Founded in 1953, AAFA is the oldest and largest non-profit patient organization dedicated to saving lives and improving the quality of life for people affected by asthma and allergic diseases through support, advocacy, education, and research. AAFA's food allergy division, Kids with Food Allergies (KFA), offers resources to help people manage food allergies.

Here are some of AAFA's most popular resources:

• AAFA and KFA websites: Medically-reviewed content on asthma, food allergies, and allergic diseases.
• Asthma Capitals® and Allergy Capitals® reports: Annual rankings of the top 100 most challenging places in the U.S. to live with asthma or allergies.
• Ask the Allergist: A searchable archive of more than 20 years of Q&As with board-certified allergists.
• Asthma & Allergy Friendly® Certification Program: Certified products independently tested against strict scientific standards.
• Online Support Communities: Free, moderated discussion forums for patients and caregivers.

Through Social Cascade, over 2,300 pediatricians and healthcare teams can share AAFA and KFA content directly with families. Setup takes just a few clicks, and then content delivery runs automatically.

Social Cascade has proudly partnered with AAFA since August 2023, helping clinicians deliver evidence-based asthma and allergy guidance at scale. Their posts are among our most in-demand because they answer the questions families are already asking.

AAFA is one of 300+ content partners in the Social Cascade network. To learn more about Social Cascade or start a free trial, visit socialcascade.co.