Children's National Pediatric Health Network: 5x engagement boost for pediatric clinics in the Children's National network
How Gateway Pediatrics and Children First Pediatrics transformed their social media presence through trusted content curation.
Maryland
·
Pediatrics
5x
Engagement boost
in 90 days
13.6%
Engagement rate
up from 2.6%
125%
Reach increase
46,347 people reached
94
Net Promoter Score
patient satisfaction
For pediatric clinics, social media can be an invaluable tool for connecting with more families. However, keeping up with the demands of the social media algorithm can be a significant challenge for clinics with limited resources to post on a daily basis.
Social media algorithms favor frequent posters, and clinics of all sizes struggle to stay active and engaged with both new and existing patients.
Social Cascade created a partnership with the Children's National Pediatric Health Network, Gateway Pediatrics in Salisbury, MD., and Children First Pediatrics in Rockville, MD., to deliver timely, relevant health messages via social media.
With Social Cascade, clinics of all sizes can stay active and engaged with both new and existing patients using trusted content from national, regional, and local sources. Clients experienced a 2x boost in organic reach without doing a thing.
The outcomes
In just 90 days, statistically significant improvement was found in all social metrics — reach, engagement, comments, shares, and saves.
Reach increased 125%, reaching a combined 46,347 people on social media. Engagement rate tripled to an impressive 7.47% from 2.6%. Organic posts saw engagement rate by reach (ERR) improve from 2.6% to 13.6% — crushing the industry standard of 1-3%.
Social Cascade has given me valuable time back in my day while ensuring our practice connects and engages with patients outside of office visits.
Rachael
Practice Administrator, Children First Pediatrics
See how Social Cascade can work for your organization
From independent practices to multi-site health systems, we'll tailor a plan to your patients and community.