Novant Health: 30% increase in patient satisfaction with improved practice communication
How Novant Health used Social Cascade to close the gap between office visits and strengthen their digital patient engagement strategy.
Multiple locations, NC
·
Multi-specialty Health System
30%
Patient satisfaction increase
communication & reputation
9.4/10
Patient satisfaction score
"How are you enjoying the content?"
8.6%
Average engagement rate
vs. 1-3% industry average
3x
Enhanced reach
after 30 days of Social Cascade
Novant Health saw the shift in patient behavior coming. Driven by increased healthcare costs, digital health tools, and access to self-serve information, more and more patients were beginning to operate with a consumer mindset.
Understanding the need to adapt to this new reality, Novant Health needed to develop an active and engaging social media presence, enhance their online reputation, connect with patients beyond office visits, and beat the social media algorithm — all while improving operational efficiency.
Novant Health partnered with Social Cascade, an AI-powered social media platform tailored for healthcare professionals. The partnership aimed to use Novant Health's social channels to close the gap between in-office visits by connecting with patients digitally.
The collaboration enabled Novant Health to reach significantly more patients, improve patient satisfaction, and strengthen their online reputation as a trusted healthcare provider.
The outcomes
Novant Health's partnership with Social Cascade has proven that a robust social media presence has the ability to significantly enhance patient satisfaction and loyalty.
By extending the positive in-office experience to digital channels, Novant Health has positioned itself as a leader in patient engagement in the digital age. Patient satisfaction increased by 30% related to practice communication and online reputation.
I love how much we've achieved with very little time on our part. Social Cascade makes patient engagement easy.
Melissa Sells
Clinic Administrator, Novant Health
See how Social Cascade can work for your organization
From independent practices to multi-site health systems, we'll tailor a plan to your patients and community.