Wellstar Health System: Health equity through patient education
How Social Cascade partnered with one of Georgia's largest health systems to deliver trusted, culturally relevant health education to vulnerable populations across 5 clinics.
Georgia
·
Health Equity
5
Clinics served
across Georgia
6mo
Pilot duration
evaluation period
100%
Participation
from partner clinics
Wellstar Health System identified a critical gap: patients in underserved communities were receiving inconsistent health information between clinic visits, leading to poorer health outcomes and lower engagement with preventive care.
Many of these patients relied heavily on social media for health information, but the content they encountered was often unverified, misleading, or not culturally relevant to their communities.
Wellstar needed a way to deliver trusted, community-specific health education at scale — without adding to the already-stretched workloads of their clinical teams.
Social Cascade deployed its patent-pending AI curation engine across 5 Wellstar clinics, analyzing the specific demographics, health disparities, and cultural context of each clinic's patient population.
Rather than generating content, Social Cascade curated education from trusted organizations — the AAP, CDC, March of Dimes, and local community health groups — ensuring every post was clinically verified and culturally appropriate.
Automated scheduling ensured each clinic maintained a consistent social media presence, with content tailored to their community's most pressing health needs.
The outcomes
Community-level content curation: Social Cascade's AI analyzed the demographics and health needs of each clinic's patient population, selecting content from trusted organizations that matched their specific community context.
Culturally relevant education: Content was tailored for the diverse populations served by Wellstar's health equity clinics, including materials in multiple languages and from culturally aligned health organizations.
Automated delivery at scale: Each clinic maintained its own social media presence with automated scheduling, ensuring consistent, trusted health education reached patients between visits.
Measurable engagement: Analytics tracked which topics resonated most with each community, allowing ongoing refinement of content streams to maximize patient engagement.
We're not using AI to generate content — we're using AI to build up community-level context so that the right education reaches the right families at the right time.
Scott McQuiggan, PhD
CEO & Co-founder, Social Cascade
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