Brand Kit, Strategy Calendar, YouTube Shorts & More

May was our biggest feature month yet — a suite of tools designed to make your content feel on-brand, your strategy more intentional, and your reach wider across platforms.

Brand Kit: your brand, detected automatically

Just paste your practice's website URL and Social Cascade will scan your site to detect your logo, color palette, fonts, and visual style. Our AI analyzes the results and builds a complete brand profile so every piece of content — scripts, posters, social posts — stays consistent with your identity.

• One-click brand detection from any website URL
• AI-powered analysis that understands your visual identity and tone
• Automatic application across your content pipeline — no more manual style guides

Strategy Calendar

See your entire content strategy at a glance. The new Strategy Calendar gives you a visual, month-by-month view of what's planned, what's published, and where the gaps are. Drag and drop to reschedule, spot quiet weeks before they happen, and keep your practice's social presence consistent.

YouTube Shorts support

Social Cascade now publishes YouTube Shorts alongside your regular YouTube videos. Short-form vertical video is automatically detected and routed to Shorts, complete with analytics tracking and comment monitoring — all from the same dashboard.

Streams Library overhaul

Your content streams — the curated feeds of health topics your practice publishes about — got a complete refresh. Faster loading, better filtering, and preview images for every topic so you can see what you're scheduling at a glance.

New poster templates

A growing library of branded poster designs is now available in your Settings. Browse templates by category, customize them for your practice, and publish polished visual content to your social channels without needing a designer.

Also in this release

• Default Topics — new practices start with a curated library of proven health content topics, so you're never staring at a blank calendar
• Video To-Do List — a clear checklist of videos to record, prioritized by what will have the most impact on your social presence
• Inbox email alerts — get notified when patients and followers comment on your posts, so you never miss an engagement opportunity
• Post performance snapshots — daily performance data captured automatically, so you can track how your content performs over time
• Sustained Attention Rate and unique view tracking — deeper engagement analytics that show not just clicks, but how long people actually spend with your content